Knowledge Hub
How TikTok Shop is actually run.
Field notes from running shops for 7 to 9 figure brands: the unit economics, the creator systems, the paid plays, and the turnarounds. The mechanics, not the motivation.
9 articles · filter by topic
TikTok Shop UK vs US: what changes for your launch
A 9% fee, VAT inside the price and a UK business requirement. What changes when you launch on TikTok Shop in the UK instead of the US.
Why TikTok Shop launches fail: a week-one checklist
Most launches are decided before the first video posts. The five ways they fail, and the week-one signals that show which one you have.
GMV Max vs manual bidding on TikTok Shop (2026)
You can't bid manually on TikTok Shop ads any more. What you can still control, and how to set a return target that fits your margin.
The Growth OS Engine: how we sequence a TikTok Shop launch
Most TikTok Shop launches stall because the right steps run in the wrong order. Four stages, and the gate each one must clear.
Two agencies failed a UK brand on TikTok Shop. What worked
Two agencies, nine months, a best month of £1,500. Then one tested message and about £30,000 a month within 90 days.
TikTok Shop agency vs freelancer vs in-house in 2026
TikTok Shop is operations-heavy from every direction. Start with the right agency, plan an in-house team of 3+ later, and never run it on tools alone.
How TikTok Shop agencies charge in 2026
The price ranges for retainer, commission and hybrid deals, and the six things that decide whether an agency is worth any price.
How to choose a TikTok Shop agency in 2026
Shortlist three, send each the same numbers, and hire the one whose diagnosis and 90-day plan hold up when you check the math.
The margin gate: the math to run before you launch on TikTok Shop
Fees, Smart Promotion, creator commission and ads stack up fast. The one check that tells you, before launch, whether a product can ever turn a profit on TikTok Shop.
More articles are on the way. Subscribe to get them as they drop.
Get the notes before they’re public.
The best material goes to the list first. One useful email a week.
20 min · your real numbers · no pitch